The Sidemen are among the most high-profile internet personalities from the United Kingdom. They are known for their groundbreaking social content, amassing millions of subscribers and billions of views collectively. They originally started out playing video games together and later branched out into more varied content. Since January 2018, they have uploaded weekly videos to their YouTube channel every Sunday, coining the term "Sidemen Sundays".

Sidemen Clothing, often abbreviated to SDMN, is a merchandise brand owned by the Sidemen. Established in 2013, the rise of Sidemen Clothing has coincided with the Sidemen's ever-growing online presence and their constant connection with an enormous worldwide audience.

Just as most merch brands do, we also started out with printed Gildan t-shirts and hoodies that most certainly were at the lower end of the quality spectrum. Though this is how we began, it has long been a priority for Sidemen Clothing to establish the reputation of being a brand that delivers on quality garments. We have evolved far beyond all "merch" stereotypes and now the quality of our product speaks for itself.

We will continue to smash through any ceilings that supposedly exist for a creator clothing brand.